A Note from Our COO
The Time is Now
We talk about time a lot—because time is the greatest return on the work we do. It’s not just what we save; it’s what we give back. Every business we help, every system we streamline, is ultimately about restoring your most valuable resource.
We don’t just enjoy what we do—we’re driven to over-deliver. It’s our joy to rescue lost minutes and hidden hours, and return them to the people behind the businesses: our new friends, our fellow builders.
As John Muir said, “The best time to plant a tree was 20 years ago. The second best time is now.” So plant the seed. Invest in your growth. Build something today that gives you shade tomorrow.
-- Jonathan Whittaker
Over two decades in quality assurance has taught me one enduring truth: broken processes break businesses. From enterprise systems at WebstaurantStore to startup agility at Previstar, I've lived at the intersection of software quality and business continuity. I’ve led QA teams through cross-functional chaos, transforming vague requirements into laser-focused test strategies, and bottlenecks into blueprints for scalable systems.
But what truly sets me apart? I'm obsessed with process—not just testing it, but designing it, refining it, and embedding it into culture.
As a strategist, I don’t just look at negative trends—I zoom out to ask why they exist, and how upstream changes in planning, communication, or tooling could eliminate them entirely. I treat every workflow as a map for continuous improvement and every sprint as a lab for operational excellence.
Where others stop at remediation, I push forward into optimization.